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Advice Built on Trust, Clarity, and Long-Term Relationships
Financial decisions are rarely just about numbers.
They’re about families. Transitions. Uncertainty. And making choices today that affect decades ahead.
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That belief is what led Bobby Mefford to build
Mefford Wealth Management — a firm focused on thoughtful planning, clear communication, and long-term relationships.
BOBBY MEFFORD, CRPC®
PRESIDENT/FOUNDER
Why I Started This Firm
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After more than 20 years in the financial services industry, Bobby saw a pattern that never sat right with him.
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Too many people were receiving:
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Product-driven advice
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Complex explanations that created confusion
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Reactive guidance during market stress
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And little coordination between investments, taxes, and estate planning
Clients weren’t lacking intelligence — they were lacking clarity.
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Mefford Wealth Management was founded to change that.
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The goal was simple:
Create a firm where advice begins with a plan, conversations are honest and understandable, and clients feel confident — even during uncertain market conditions.
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Check the background of this investment professional on FINRA's BrokerCheck

HOLLY LOPEZ
DIRECTOR OF CLIENT RELATIONS
BIO
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I believe that every challenge presents an opportunity for growth and improvement, both personally and professionally. My academic journey began at San Angelo State University, but I ultimately earned an Associate’s Degree in Applied Science from Navarro College. After gaining experience in various roles, I decided to stay home and raise our children while my husband supported our family. During that time, I embraced the challenge of teaching preschool, which sparked my passion for coaching and mentoring on a more intimate, small-group level.
As my children grew older, I was eager for a new challenge, which led me to transition into the financial industry. Over the past five years, I have developed a deep understanding of client relations, and I now enjoy helping clients navigate their financial journeys with clarity and confidence.
Outside of work, you’ll most likely find me at one of my children’s sporting events. Whether I’m cheering them on from the sidelines or coaching them directly, being involved in their activities brings me the greatest joy.
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CARLA MATTHEWSON
PARTNER
A PLANNING FIRST PHILOSOPHY

At Mefford Wealth Management, investments are important — but they’re never the starting point.
Every recommendation is built around:
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Your goals and priorities
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Your retirement timeline
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Your tax situation
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Your family and legacy considerations
Because without a plan, even good investments can lead to bad outcomes.
Bobby believes the real value of an advisor isn’t predicting markets — it’s helping clients make smart decisions before emotions take over.